Why Waiting for Certainty Could Be Costly

Why Waiting for Certainty Could Be Costly

Key takeaways

  • Geopolitical shocks have not stopped emerging market equities from delivering strong returns, challenging dated views that they should be avoided whenever global risks increase.
  • Today’s emerging markets look very different from the old risk playbook, with more diverse economies, global champions, stronger domestic growth drivers and a backdrop that looks increasingly supportive.
  • For investors, the bigger risk may lie not in owning emerging markets in an uncertain world, but in waiting for certainty and an entry point that never comes.

War in Ukraine. Expanding conflict in the Middle East. Trade wars. Political uncertainty across multiple continents. By the old rulebook, emerging markets should have struggled in this environment: the first to sell off when headlines darkened, and the last to recover when risk appetite returned.

However, recent evidence has proved otherwise. Despite a near-constant stream of geopolitical turbulence over the past few years, many emerging market equities have delivered strong returns, including a rebound of over 30% for the MSCI Emerging Markets Index in 2025 alone and robust performance year-to-date in 2026—even factoring in the July selloff. So why does the old “Emerging markets are too risky right now” instinct keep showing up, and is it still pointing at the right risks?

See more: Why Clients Want Their Advisor Involved in Estate Planning