AI Giants Will Earn $1 Trillion This Year. It May Not Be Enough

Gone are the days of capital-light and cash-flow-rich technology businesses such as internet search, e-commerce and social media. The game now is artificial intelligence, and you had better have hard assets and deep pockets to play, the kind of money few companies have laying around.

Nvidia Corp. and the hyperscalers, a group that includes Microsoft Corp., Amazon.com Inc., Alphabet Inc., Meta Platforms Inc. and Oracle Corp., have already committed trillions collectively to AI-related projects, with as much as $4.2 trillion through debt and contractual obligations. A lot of people have started to ask whether these investments will pay off, but that assumes the companies can afford such huge sums to begin with — and to keep feeding AI’s seemingly insatiable capital demands.

See more: Hidden Debt: Is Our Hyperscaler Thesis Wrong?

It’s far from certain given the amounts involved. We don’t talk about that enough, presumably because these companies are flush with profits and navigating the maze of AI spending is thorny. It doesn’t help that many of their AI-related commitments don’t show up in financial statements but are buried unhelpfully in jargony footnotes. Getting a handle on this spending is important because even the most formidable companies can overcommit, and it looks as if some of the hyperscalers already have about as much leverage as they can handle.

That isn’t necessarily a problem for the stock market in the long run. The gains from AI will be broadly distributed as they were with the internet, lifting the market over time regardless of individual winners and losers. But given the AI giants’ prominence in broad market indexes and investors’ portfolios, and the boost AI spending is giving the US economy, everyone will feel it if they stumble.

These companies are in a tough spot. They can’t afford to sit out the AI arms race because they’ll be left behind. They can’t all win either, which means, at best, some of them will be poorer for the effort.